Dog News

How human consumer trends reshape pet food marketing | PetfoodIndustry

By James Belew

June 03, 2026

The Pew Research Center states that 97% of U.S. pet owners consider pets part of the family, while more than half view them as equal family members.

The Pew Research Center states that 97% of U.S. pet owners consider pets part of the family, while more than half view them as equal family members.